shelf motivation: tic-tac-toe built-in

We recently redid our basement (Hurray for comfy, carpeted space!) and one of the highlights for me is the West Elm-inspired shelving designed and built by our talented friend Seth Keller. As the rec room was framing up, I envisioned built-ins that would be an eye-catching focal point while also serving a need for storage. In less than a week, Seth drew up a plan and pulled it off! Then I played with the set-up. I filled a mix of cloth storage bins from Target with toys, blankets, and magazines; and planted my laptop in the lower middle cube with the outlet. But the display is constantly changing—even my little Mia takes a turn! — Megan K.
Click through for a basement before shot, plus more on Seth.

Our basement was completely unfinished when we moved into our house—a cacophony of wires and pipes hanging from the ceiling, cement floors, and random shreds of wood paneling. Stay tuned for more before/after shots as we officially finish things up.
Our designer: Seth Keller designs and builds furniture out of his shop in Minneapolis, but he’s willing to travel for a custom job. He can be reached at sethakeller at hotmail dotcom.




Go Seth! And Mia is a real natural—she holds that baby doll pose like a pro!
So adorable! Seth…you’ll be getting a call from me soon.
Nice picture. It looks like something out of a catalog.
So cute, nice work.