tracking the toy trends with schmancy


I confess I buy toys made for adults — and no, not what you’re thinking! A collection of Kidrobot Gorillaz and Smorkin’ Labbits have a place in our china cabinet. So I asked Kristen Rask of Schmancy to talk to us about the explosion in collectible toys for adults. Here’s what she had to say. –Mary T.


“I would say since opening Schmancy that the ‘gateway’ toy is Dunny by Kidrobot,” says Rask. “Those who know nothing of the urban vinyl toy movement still are attracted to them. Those are always, without fail, a big seller.” Can’t get enough toys? There’s more.


“Other toys that I really like and have been popular in the last few months here at Schmancy are the Treeson toys, Heidi Kenney Yummy Breakfast key chains, and Toki Doki toys such as the Cactus pups and Moofia. I also specialize in plush toys mainly handmade by various artists around the globe. The popularity of those vary a lot depending on what is in the store.

“Some folks collect things because they are color coordinating a collection, some folks don’t need to get whole series, and some folks spend massive amounts of money to complete a set,” Rask says. “Some get really into certain artists such as Frank Kozik or Joe Ledbetter. Others buy toys simply for the collectible aspect of it all. There really is no rhythm or reason to selling toys.”

See and shop more of what’s new at Schmancy. (A note that Rask is in the process of moving the store to a new site. Get updates on that at her blog.)


One Response to “tracking the toy trends with schmancy”

  1. Mim Says:

    I LOVE these toys too. I actually like to keep them on the dask of my Scion xB. Right now I have a moofia, yummy donut, and two Seonna Hong toys (along with Terra from Teen Titans and a Littlest Pet Shop hamster with bobble head).

    They are definitely conversation starters when someone glances inside my car.

    Toys shouldn’t just be for kids!

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