The Seattle art, design and decor community now has a great place to network. The second Lab at Velocity Art and Design was even better attended than the first, and the crowd had a ton of questions about blogging for those of us on the panel. Since I was up there trying to answer and not taking notes, there’s no way I can quote anyone directly, but I can summarize some of the blogging points as best as I can:
1) Have a brand. If you want to blog, have some idea ahead of time of what you will and won’t cover and how you’ll do it — for instance, you may choose to inject a lot of personal anecdotes or to avoid sarcasm. The trick is to know yourself and follow your instincts.
2) Be passionate. Your audience can tell whether or not you love what you’re writing about (just check our masthead — we love our homes and writing about things that make them better). Write about what you love.
3) Post regularly. Not every blog posts every single day, but if you want readers, you have to give them something to come back to. It’s so obvious, but true — nothing kills a blog faster than simply not updating in a timely fashion.
4) Join the conversation. You’ll find the best blogs, start to build your own community, and get people familiar with you by simply reading the sites your favorite blogs are linking to. Once you’re there, leave comments and participate in the discussion in a meaningful way. (We love when people answer our post-offs.) But the trick is to engage with others, not simply to post “visit my blog” comments.
5) Share ideas. Even if you don’t have a blog, if you have a good idea, don’t be afraid to contact your favorite blog with an idea for a guest post. Ditto for having a great product you think we might want to write about. We may not always take you up on it, but if we like what we see, we just might.
Update: Check out the excellent and very comprehensive post at Not Martha — great advice.
Not in Seattle? Don’t worry — stay tuned for a future post on getting a group like the Lab started in your community. And click the link for more photos! –Mary T.
Lab attendees chat before the presentation.
Decorno‘s not much for photos, but she was happy to volunteer her bag for duty.
Design blog fans Kris and Jamie.
Learn more about The Lab at Velocity Art and Design.