domino editor’s loft in pottery barn catalog
We often look at the pages of catalogs and wish we knew the details of where they were shot: who lives there? what color is that wall? can we visit? Well, in the new Pottery Barn catalog, some of the pages were staged in the house of a familiar face, Domino editor-in-chief Deborah Needleman. We’ve admired her amazing and spacious loft before, but this video, Where I Live, gives us the tour we were really craving. (It’s crazy how cute her kids are.) We’re also kinda digging the white sectional that was shot there… are we just being persuaded by clever marketing? Perhaps. What do you think: Are you more likely to shop from a catalog that’s shot in real people’s homes?
July 23rd, 2008 at 7:33 am
I’m curious — which pages from the catalog were staged in her home? From the video it seems like the only thing from PB in Deborah’s house are those two rugs in the living room!
July 23rd, 2008 at 11:31 am
Catalog pictures shot in someone’s real home wouldn’t have much impact on whether I buy from that catalog. I figure it’s all staged just so, and whether that’s in a studio or in someone’s home doesn’t make much difference to me. It’s not like someone’s actual home really has all the latest Fall 2008 goodies already in it before the catalog’s released anyway.
July 27th, 2008 at 7:22 am
[...] can’t cultivate an aesthetic. It just requires some creativity. So rather than slobber over images of perfection, I sometimes choose to get inspiration from more unlikely [...]
July 28th, 2008 at 7:16 am
I don’t think the staging would consciously affect my purchasing decisions, but I imagine seeing the items in a more unique setting would make them more desirable to me. I would hate for my home to look like a catalog, so sometimes I stay away from items that scream “Pottery Barn” to me. I haven’t seen the catalog, but I’m guessing that if it shows the PB items mixed with someone’s personal treasures, I would be more likely to visualize them fitting into my home.