Now this is mass customization in action. Visit ponoko.com, and you have your choice of what to do there: turn your idea for a product into reality, shop the products that other Ponoko users have already created (like the Nocturne Chandelier above) or customize an existing product template at the Ponoko site. Let’s say you have an idea for a lampshade you want to make from wood. Submit the specs to Ponoko to receive a quote on producing it for you — they create laser-cut products using plastic, metal, and wood. If you like the price, they create the final product for you. It works much the same way when you customize a product for sale at the site, like this lamp I spotted recently at powazek.com. And even if Ponoko produces it for you, you have the copyright to your design. –Mary T.