catalogs we love: behind the scenes peek at flor


We have often gushed over Flor’s catalogs, wishing we could get a glimpse into the stylist’s mind and longing for how-to-find credits for everything we see. Now the makers behind the brand have answered our prayers and are revealing some how-tos behind their gorgeous spring 2012 catalog. What’s lovely to learn as that the shoots are done in real homes, and the amazing personal touches we drool over are just that: Personal touches that are the home owners’ own. The catalog shots are built around them and help inspire us all. Take a look at these two: The wall (top photo) as it appears in the home, and (bottom), the final catalog shot. Makes ya want to start taping old photos to a wall, doesn’t it?

Previous posts on Flor:
Catalog Review: Floored by Flor

New Finds From Flor: Dots and Camo Flowers

Check Out Our New Flor

Simply Floored: New Designs From Flor

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