food allergies? try the soft serve fruit co.

I hate frozen yogurt. I try to like it, I swear. The Pinkberry, Red Mango/, etc. invasion has been going on for a few years now, but every time I try a new concoction, it’s always the same. It’s not an ice cream replacement. It’s not even ice cream-adjacent.

My seplace for healthy, delicious ice cream-like treats took a turn for the better this weekend when walked through the doors of The Soft Serve Fruit Co. in New York City’s Union Square neighborhood. The delicious concoctions are dairy free, gluten free, fat free, vegan, and kosher parve. All those ultra-healthy terms normally scare me, but I went ahead and gave it a shot anyway (against the better judgment of my sweet tooth). It was amazing! Delicious and refreshing, the soft serves are made up of only three ingredients: fruit, water, and a dash of organic cane sugar. Choose one (or all) of the rotating menu of fruit soft serve flavors and then pick from a variety of toppings to round out your sundae. I had dark chocolate and blueberry soft serve with pomegranate seeds on top and I didn’t miss my usual strawberry cheesquake blizzard one bit.

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