method’s new ocean plastic bottle takes recycling to a whole new level

Lets face we it: We don’t think about where our plastic comes from — or where it goes when we’re done with it — nearly enough. Sure we clean things out and toss it in the appropriate bin, but then what? Even the best intentions can end up in a landfill — or worse, washed up on a distant shore of a far away beach. No one knows this better than employees of Method, like creative director Sally Clark, who spent time over the past year and half literally picking up bits of plastic waste from the beaches of Hawaii.

Method partnered with Envision Plastics, an innovative recycling company, to develop a way to turn rigid, opaque plastics recovered from the ocean into high quality recycled plastic. The slate gray color is the material’s natural state, and is the result of the chopping, washing and blending undergoes during recycling. Slightly resembling a sea urchin with small ridges running its length, the bottle contains a super clean smelling 2-and-1 hand and dish soap, that will freshen up even the worst-onion-chopping hands. The limited-edition product is available at Whole Foods and at methodhome.com for $5. A portion of the proceeds will go to Sustainable Coastlines Hawai’i and the Kōkua Hawai’i Foundation so more beaches can become plastic-free.

Abby

A+ job, Method!!

April Corsiva

YES! YES! YES! This is exactly why I buy Method, as well as I love the way it works, smells and looks.

Another reason to love Method. I recently bought toothbrushes for my kids at Whole Foods that were made from recycled yogurt containers. That was a good eco-friendly lesson for them.