a father’s day gift that will blow his mind: ecool, in-ground beer storage

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If the dad in your house is anything like the dad in our house, he might spend a lot of time watching survivor shows and thinking about gizmos and tools that will help us survive Armageddon. It’s like the natural cave-dweller’s hobby evolution. Well, if your alpha male doesn’t sleep well unless there’s some cold beer in the fridge, this gift idea may be the best thing since riding lawn mowers. Introducing ECool, an in-ground beer cooler that will hold up to 24 cans of beer and chill them without electricity — in your own backyard! Best installed with a garden drill (last year’s gift, perhaps?) but a shovel will do, ECool is contained in a hole in the ground, where your beer will be earth-cooled. Not only is it eco-smart, it will help save space in the fridge and create a feeling of security when the hurricane is blowing offshore. Made in Denmark, ECool costs $349. And while it probably won’t arrive before Sunday, it will arrive in time to enjoy all summer long.

If you’re not quite ready to invest in such depths in beer storage, consider another great Father’s Day gift, Craft Beer of the Month Club.

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